Consumer Insights

Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers

Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…

Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.

For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…

Your Millennial Sales Strategy

When it comes to winning over Millennials in your showroom, the traditional “hard sell” method is not likely to bring you success. This cohort is strong-minded, does their own product research,…

Who to Watch Today

Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…

Yes, Fur Real: Pet-Friendly Products

Millennials love their pets: In fact, according to the Washington Post and research by Mintel, three-fourths of Americans in their 30s own a dog and over half own a cat. Many, in fact, view their…

How to Retain Young Employees

When it comes to keeping Millennials happy in the workplace, misconceptions about the cohort abound. Some think that retaining younger employees means you need to offer them weekly trophies, free…

Where Millennials Are Moving, And How Retailers Are Responding

When you think about the cities that Millennials are congregating in, hubs like New York, Los Angeles and Washington, D.C. likely come to mind. But according to research from real estate analytics…

Idea Board: 2018 Color

Deep Down Color speaks to Millennials. On one end of the spectrum, saturated jewel tones pop on home furnishings in the coming seasons.  Loloi’s P0565 pillow in shades of sapphire and teal wears…

The Generational Tightrope: Working With Millennials

At 9 a.m. on a Monday morning, two co-founders, a community manager and an intern gather around a wooden table at their Chicago office. Each one has a laptop sitting in front of them, but no one…

7 Things to Know About Working With Millennials

Award-winning Chicago designer Anthony Michael, owner of Anthony Michael Interior Design, says about 20 percent of his clients are Millennials, a sizable and growing portion. Here, Michael shares his…
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