Lightology

Why You Should Switch to an Instagram for Business Account

When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…

How to Win at Pinterest

A picture is worth a thousand words, or if you’re Pinterest, better make that two million. The social media platform's app recently broke the 200 millionth user mark. And for those of us who have…

Winners of the 29th Annual ARTS Awards Announced

ART, the Creative Home Furnishings Network, and Dallas Market Center announced the winners of the 29th Annual ARTS Awards at a gala event last Friday. Over 650 members of the lighting and home…

Entries/Nominations for 2018 Lighting Showroom of the Year Awards Now Being Accepted Online

The ninth annual Lighting Showroom of the Year Awards competition, which honors exceptional lighting retailers, is now open and accepting entries and nominations. The 2018 Awards are hosted by…

4 Tips For Writing Strong Product Descriptions

When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save…

4 Ways To Improve Your Product Pages

If you sell products on your site, you know your product pages need to provide your visitors striking product images, strong descriptions and details on specifications. But if you want to go beyond…

2017 Showroom of the Year: On Being a Winner

June Lightovation feels incomplete without the Showroom of the Year awards ceremony. This year, amazing retailers from across the continent came to Dallas Market Center for the big announcement on…

Video Styles to Consider For Your YouTube Channel

You know that creating video content can be a great marketing channel to help illustrate your brand’s story and expertise to your loyal and potential customers. Despite the benefits, a 2015 Ebiquity…

June Lightovation Draws Record Crowds

This year’s June edition of Lightovation in Dallas drew record crowds, garnering an 18 percent increase in attendance by lighting showrooms compared to last year. Along with increased overall…

2017 Showroom of the Year Awards Winners Announced at Reception During Lightovation

View the August issue profiles of the six winners here!   The winners of the 8th annual Showroom of the Year Awards were announced this evening at a celebratory reception held at Dallas Market…
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